Michelob ULTRA
Campaign Concept Design
Graphic Designer, 2020
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Client: Michelob ULTRA Pure Gold
Utilizing Michelob’s signature ribbon icon, I created design concepts for the “Contract for Change” campaign, featured at Cannes Lions 2021.
Read about it here: https://www.dandad.org/work/d-ad-awards-archive/contract-for-change and here: https://adage.com/article/special-report-cannes-lions/cannes-lions-2022-creative-effectiveness-grand-prix-michelob-ultra-contract-change/2421296/
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Agency
FCB Chicago
