RXBAR Pop-Up
Experiential Design, 2019, Graphic Designer
We designed and produced a branded sampling station within a small, portable footprint for RXBAR and RX Nut Butter. This mobile pop-up shop had to grow brand awareness, educate consumers about ingredients, and distribute sampling options (in the form of 6+ recipes). Renderings by Alex Johnson
The red arrows indicate multiple access points to the space
Concept Model to IRL Experience
Consumer Engagement
To educate consumers about the many applications of RX Nut Butter, this pop-up booth offered unique recipes and pairings for food festival-goers to taste. Sign up stations identified your ideal RXBAR flavor, and the three curated fridges brought consumers into the experience as well as created engagement on social media platforms.
The Team EVP, Head of Design: Kevin Grady, VP, Head of Design: Michele Morales, Design: Mo Hy, 3D Design: Alexander Johnson, Photography: Daniel Kim