RXBAR Pop-Up
Experiential Design

Graphic Designer, 2019

We designed and produced a branded sampling station within a small, portable footprint for RXBAR and RX Nut Butter. This mobile pop-up shop had to grow brand awareness, educate consumers about ingredients, and distribute sampling options (in the form of 6+ recipes). To educate consumers about the many applications of RX Nut Butter, this pop-up booth offered unique recipes and pairings for food festival-goers to taste.

Agency

FCB Chicago

Collaborators

FCBX, Kevin Grady, Mo Hy, Michele Morales, Daniel Kim and renderings by Alex Johnson

 

Concept Model to IRL Experience