3% Conference Book
Editorial Design
Graphic Designer, 2019
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Client: The 3% Conference
As of 2019, 29% of creative leadership positions were held by women. To represent this figure, our visual system for the conference handbook incorporated bright yellow pages as 29% of the overall book. We incorporated schedules, note-taking pages, interviews, and photos to accompany the weekend’s talks and events for all attendees. Special finishes like neon binding, astrobright paper stock, and tear-out glossy business cards elevated the overall design.
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Agency
FCB Chicago
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Collaborators
Graphic Design Co-Lead So A Ryu
Michele Morales
Robyn Frost
Henry Foenander
Ana Pappa
Lord+Thomas
Photography by Steven Piper