3% Conference Book
Editorial Design

Graphic Designer, 2019

Client: The 3% Conference

As of 2019, 29% of creative leadership positions were held by women. To represent this figure, our visual system for the conference handbook incorporated bright yellow pages as 29% of the overall book. We incorporated schedules, note-taking pages, interviews, and photos to accompany the weekend’s talks and events for all attendees. Special finishes like neon binding, astrobright paper stock, and tear-out glossy business cards elevated the overall design.

Agency

FCB Chicago

Collaborators

Graphic Design Co-Lead So A Ryu
Michele Morales
Robyn Frost
Henry Foenander
Ana Pappa
Lord+Thomas
Photography by Steven Piper