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Client: City of Chicago

Celebrating Chicago’s diverse theater scene across its many neighborhoods - each ad features real artists and performers as well as highlights local theaters. Utilizing a distinctive typographic motif, the Year of Chicago Theatre campaign was applied to billboards, bus stops, trash cans and print ads.

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Agency

FCB Chicago

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Collaborators

Kevin Grady
Michael Gump
Matt Bush
Jackson Bernard
Lord+Thomas
Kevin Companey

An animated logotype (simulating a curtain closing) recognized by a saturated blue hue and bold typographic forms. The playful look promotes Chicago’s diversity in theatre offerings throughout the city.